This year marks the 5th anniversary since the inception of World Industrial Design Day, which was created in 2007 on the occasion of Icsid's 50th anniversary. To celebrate the milestone, the organisation is asking the global design community one simple question - What is industrial design?
To facilitate the collection of ideas about 'What is industrial design?' Icsid has launched a social media campaign. All Icsid Members and friends are encouraged to participate in this year's video challenge by submitting their definition of industrial design in 10 seconds or less.
As outlined in the video, Icsid is looking for 10-second videos submissions that essentially complete the phrase, "I think industrial design is..." Once you're video is recorded, upload it to YouTube with the title, "Hey Icsid Industrial Design is" so that it can easily be searched online. You can also post the YouTube link to Facebook or Twitter.