Smartphones are taking over, changing not just the way people communicate with one another, but the way they access information and interact with products.
When presented with a mobile interactive need, you face a thicket of tools and issues: "mobilize" a site, create a mobile app, or, instead, launch a cool digital tactic that works on mobile.
ClickFire Media's panel will discuss the intricacies of the mobile space, exploring the benefits and pitfalls of each choice, empowering agencies and digital development companies to make the right decision for a project to be successful.
Click 3X founder and interactive legend Peter Corbett will introduce the panel of mobile pioneers. Cheil USA Group Creative Director and prolific blogger Adam Wohl, who has been championing guerilla online marketing campaigns before blogs or social networking portals existed, will moderate the panel.
Panelists include ClickFire Media Senior Interactive Producer Matt DeSimone, Brisk Mobile CEO Gary Toste, Unilever AVP of Interactive and Communications Jeremy Goldman, and Undercurrent Production Director Matthew Carlin.