Interbrand created a new brand identity for NYSE Euronext. The new identity was unveiled at all NYSE Euronext exchanges and other locations around the world as well as online at NYSE website.
Interbrand shaped an authentic and differentiating creative platform to position NYSE Euronext as the hub of a global community, one that empowers the world's capital markets to innovate and collaborate across integrated networks, to drive business and opportunity.
At the core of the new visual system is a dynamic new logo that carries the ideas of collaboration and growth forward into a flexible, globally relatable graphic language. As the logo animates, it brings the energy of this theme to life, reflecting diverse elements coming together to create a central point of interaction and activity. Simple yet impactful, the image conveys the dynamism of NYSE Euronext's markets, the connectedness of its community and the diversity of its employees.
"Our partners at Interbrand have truly captured our strategic platform as a Center of Collaboration," said Marisa Ricciardi, SVP, Global Head of Marketing, Brand & Event Management at NYSE Euronext. "We are a complex business operating in an increasingly competitive landscape. With expert guidance and creativity, Interbrand has provided our brand with a renewed vigor and presence for the future. And we are very excited about what's next."
Interbrand is a long-term partner of NYSE Euronext and has worked with the global operator of financial markets and provider of innovative trading technologies to develop its brand strategy and corporate identity.
"The objective of bringing diverse markets together truly inspired us and the result is a unique visual system that advances the strategic vision of this global leader," said Cassidy Morgan, CEO of Interbrand Central and Eastern Europe. "This evolution of the brand reflects NYSE Euronext's ability to pay respect to its rich history while simultaneously innovating to meet the needs of today's markets."