H&M today announced an exclusive collaboration with Maison Martin Margiela for Autumn/Winter 2012. Maison Martin Margiela is a French fashion house which has always followed its own path, often outside the conventional fashion framework. The Maison believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity.
"Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades," commented Margareta van den Bosch," creative advisor at H&M. "I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment."
