For the recent PromaxBDA Conference, Spacejunk was tasked with a unique challenge: choose a song that pre-dates MTV's 1981 launch and create its music video using any medium. Spacejunk's bold selection was the 1968 song "Bonnie & Clyde" by Serge Gainsbourg and Brigitte Bardot.
"While researching the ambush of Bonnie & Clyde, the looting that occurred immediately afterward left a big impression on us," said Spacejunk Creative Director Jeff Boddy. "The population of the nearby town swarmed the death car, taking Bonnie & Clyde's personal belongings, cutting Bonnie's dress off and attempting to cut off Clyde's trigger finger. The song provided an opportunity to interpret the horror of this historic event in our own way."
The events that transpired lead to Spacejunk's concept of pairs of things being destroyed. "Even if you don't know who Bonnie & Clyde were," noted Spacejunk Creative Director Mike Beaumont, "you know they go together and that a cataclysmic end is nigh." To capture the drama of the paired objects' obliteration, Spacejunk worked with a pyrotechnics company in nearby Cleveland fresh off its work on The Avengers. The explosion footage was shot by Spacejunk with a Phantom Flex Cam at over 5300 frames per second, which revealed every beautifully tragic detail in slow motion drama.
