biscuit's Christopher Riggert recently directed a series of spots for "How To Change Cars Forever," a high-intensity ad campaign for the new Dodge Dart. The fast-paced, slickly edited spots take the viewer through the whole process of designing a brand-spankin'-new car, from all night brainstorm sessions to procuring the perfect celeb endorser.
Dry wit permeates the spots via the narrator's snappy deadpan delivery and striking visuals. The iconic baseline and guitar riff from Kanye West and Jay-Z's "No Church in the Wild" underscores the pace of the spots and steadily builds excitement toward the Dart's climactic reveal.
