Fashion brands are becoming content studios, whether it's turning your live stream into a multi-day event a la Mugler, crafting online editorial or creating a digital fashion show.
The panel discussion, Fashion X Commerce X Content, was held on May 9, 2012 during The One Club's Creative Week NY new Thought Leadership series, and addressed fashion brands as content studios. Panelists included: Danielle McGrory, Digital PR Director, KCD; Kevin Kollenda, Partner, Two Hustlers; James Grant, Founder, Starworks; and Maria Gallagher, Producer, RSA Films.