Goettsch Partners (GP) has launched a new brand identity, which recognizes the firm's strategic expansion from a practice working primarily in and around Chicago to one that designs globally, with projects spanning four continents and more than 40 cities. The unveiling of the new identity coincides with the opening of GP's third global office, in Abu Dhabi.
Through a series of ownership transitions, the history of the firm dates to 1938. With the Goettsch Partners name taking effect in 2005, the firm's partners saw the potential of emerging cities, specifically in Asia and the Middle East, and set a course for expanding business. Positive responses from clients led the firm to establish a full-service office in Shanghai in 2009 and, now, in Abu Dhabi.
"The new visuals reflect the firm's evolution. As the practice grows, we continue to operate as a single firm to create innovative and intelligent forms that solve distinct challenges," said James Goettsch, FAIA, president of Goettsch Partners. "Our Abu Dhabi office expands this commitment."