ZEO, the debut product from Freedrinks, has been given a spectacular brand expression by integrated brand design agency Blue Marlin. The studio created graphic and structural packaging to introduce ZEO, and its unique proposition, on and off-trade.
"The flowing form of our structural design plays with your senses, like ZEO itself," commented Guy Williams, Blue Marlin's head of structure. "Its curious curves unpredictably refract light, enigmatically disguising the physical shape of the bottle in a low-lit bar or nightclub setting. The intangibility of the new design encapsulates ZEO's mysterious mixology and unique sensorial effects in a bottle."
ZEO's distinctive structure is complimented by stylish graphics. "We kept the design simple, to allow ZEO's unique bottle shape to do the talking," explained Simon Pendry, Creative Director of Blue Marlin London. "The minimalistic black, gold and white graphic design gleams with sophistication, communicating essential information with perfectly premium appeal."