Sehsucht has created a :90 spot for Mazda highlighting the wide range of i-Activsense safety technologies.
Enter a mysterious night world and experience the heightened senses of species which have to survive under hard conditions, thus having evolutionally developed an extreme sharpness of senses. The car makes its way through mystic, sometimes dreamy surroundings and gradually seems to absorb the wild creatures' special abilities which accompany the driver on his way, finally embodying the perfect fusion of the qualities provided by these animals' extreme senses.
The surreal setting is a collage of minimalistic yet naturalistic landscapes - almost exclusively computer-generated and painted - that Dali and Tim Burton would surely approve of.