Diane Von Furstenberg has designed the latest limited edition bottle for evian that reflects a playful celebration of life.
For the collaboration, DVF drew inspiration from her personal relationship with evian water and her own love of life. "I am so excited about this collaboration because I have always loved evian and I think drinking water is one of the most important things we can do to love ourselves and love is life!" Furstenberg commented. "To me it is all about living life to the fullest and I am so proud to work with evian to spread such an important message."
The bottle, composed of 100% recyclable packaging, is sealed with evian's new screw cap design. The bottle also features a nod to DVF's iconic mantras with "Water is Life is Love is Life is Water is.." which graces the bottle with her own distinct handwriting along with the ubiquitous heart DVF logo in a special hue of red, created exclusively for the evian collaboration.
Diane von Furstenberg is the first American and female designer to join the renowned group of designers who have previously collaborated with the brand including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courreges. Since launching in 2008, more than 10 million limited edition bottles have been sold in over 150 countries.