H&M will launch a clothing collecting initiative worldwide that will allow its customers to hand in used garments in H&M stores.
"Our sustainability efforts are rooted in a dedication to social and environmental responsibility," commented Karl-Johan Persson, CEO of H&M.
"We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M."
H&M will be the first fashion company to roll out clothes collecting in selected stores worldwide.
Through the global initiative H&M's customers will be able to save natural resources and contribute to reduced environmental impact by avoiding textile waste.
Any pieces of clothing, from any brand and in any condition will be accepted. In return, the customer will receive a voucher for each bag brought.
The collected clothes will be handled by H&M's partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.