The REBRAND 100 Global Awards has unveiled its 2013 showcase, honoring the most successful rebrands worldwide.
"This year's REBRAND 100 winners teach us the ever-important lesson that a brand's value comes not from size and scale, but from telling a smart story consistently across customer experiences," commented 2013 juror Allen Adamson, Managing Director, Landor Associates.
Entries from over 33 countries and 35 industries were reviewed by a panel of international, industry experts.
Projects were considered for clear evolution or transformation in meeting strategic objectives with valuable relevance to their audiences.
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