Base has recently created the identity of NYCxDESIGN, the first annual twelve-day, multi-borough event showcasing all fields of design.
The main objective was to create a strong, iconic mark that would be highly recognizable and visible citywide.
"We chose to make the 'X' the focal point of the identity," commented Base creative director Min Lew at Base NY, "as it represents a crossroads where the City intersects with the design community and a multiplier, reflective of the various design disciplines that will partake in the festival."
Within the iconic 'X' logo mark, the backgrounds may mutate, serving as a flexible framework to celebrate the different disciplines within design.
