The Art Directors Club has today launched ADC Young Guns For Good to connect top-notch international creative talent with charitable causes to help bridge the gap between the quality of work these charities are doing, and the quality of creative representing them in marketing materials.
The inaugural project for ADC Young Guns For Good is a partnership with Google Creative Lab through which ADC Young Guns artists will design $1 million worth of advertising that will run in USA TODAY to benefit charities involved with Hurricane Sandy relief efforts.
Google Creative Lab in New York, recent winner of the USA TODAY 2012 Print Competition, has elected to donate the prize - $1 million in advertising media spend - to focus on charities benefiting Hurricane Sandy relief.
Empire State Relief Fund, Sandy New Jersey Relief Fund and DonorsChoose.org will each be paired up with one ADC Young Gun to develop and execute a full-page color ad in USA TODAY in April. ADC Young Guns will have the opportunity to express interest in participating in the program through March 22.
"ADC Young Guns is one of the most heavily concentrated groups of diverse creatives in the world," ADC Executive Director Ignacio Oreamuno commented.
"Hurricane Sandy hit close to home and we are going to put forth the power of great design, creativity, and art and craft to raise awareness that will positively affect those hit by that tragic disaster. We are very excited to work with Google to launch this amazing project."