Pantone has today launched Pantoneview, an affordable, digital subscription trend service catering to all color-conscious industries. The site features visual inspiration, comprehensive color direction and key color insights and analysis from the world's leading color experts. With a focus on what's really important, it provides both macro and local views on key color stories, including insight and analysis on how color is breaking across different industries and geographies worldwide.
"Color is the single most powerful communication tool, influencing 50 to 85 percent of ideas and product purchase decisions. With consumers looking at color more holistically, color has become the catalyst of cross-design thinking and the connector across all areas of design," commented Laurie Pressman, vice president of the Pantone Color Institute.
"Offering an affordable digital service like Pantoneview - which will be continually updated with valuable color insights and unique color perspectives across geographies and industries - will enable our users to stay on top of the latest color information and gain the actionable color intelligence they need to make more informed color decisions."
Ideal for creatives around the globe - from students and independent designers to businesses of all sizes and large corporations - the service zeros in on the color zeitgeist and features comprehensive color direction, market validation and the psychology behind color trends. Pantoneview includes forecasting and orientation where key color direction is mapped out six to 12 months ahead of the season, in addition to reporting and analysis as the season progresses, in order to provide color confirmation and any new color updates.