Troika has recently designed a signature logo for Univision's new music service and music app, Uforia. The logo was revealed at the Billboard Latin Music Conference, and will be implemented across digital platforms and as an upgraded music app this summer.
Uforia is a new music service with deep Latin music genres that features music premieres, artist discovery, and content curation. Univision's new service will align the company's music efforts under one umbrella and solidify its position as Hispanic America's home of audio entertainment, regardless of language or platform. The mark plays on Univision's signature "U," while incorporating the company's red, purple, green, and blue color palette into graphic equalizer displays synonymous with the energy and excitement of music.
"Uforia further solidifies Univision as a brand at the forefront of Latin pop culture, and Troika was excited to be a part of the launch," commented Dale Everett, Creative Director of Troika. "The logo was designed to be easily recognizable both as a Univision property and a music service, from the television to an app icon on a smart phone."