Grand Stand 4 from Frame Publishers presents the latest developments in the fast-paced world of contemporary stand design, featuring a visual feast of tempting temporary spaces.
Readers discover how ateliers and studios respond to the task of integrating brand identity into commercial presentations and spatial scenographies with stimulating atmospheres. The creative process is outlined, as well as the challenges faced by designers and how they were overcome. Restrictions of space and limitations of lighting at trade fairs are some of the challenges listed, which also provided inspiration for the kaleidoscopic graphic design concept of this lavish publication.
The book delves into the design of more than 130 trade fair environments that have caught the attention of visitors at commercial events around the world within the last 3 years. All have captured the essence of a brand's story presented in a snapshot of time, ranging from small booths occupying cosy corners to those spanning supersized spaces. The selected stands include those by Arting, D'art Design Studio, Doshi Levien, Liganova, Scholten & Baijings and Stefan Zwicky, with presented brands such as Audi, Campana, Ericsson, H&M, Gaggenau, Levi's, Mercedes-Benz, Swatch, and many more.
Divided into nine chapters, the book unveils a broad range of styles in the transient yet thrilling settings: apparel collections showcased in urban cities, futuristic lighting cathedrals, and mobility presentations tinged with a touch of sci-fi. Each article outlines how the concept was developed and executed, providing a real insight into the design process.
Projects are lavishly illustrated with stunning photography, with materials such as sketches and floor plans interspersed alongside. Completing the book is an index of designer profiles of the featured studios and brand agencies, as well as a listing of the 85 featured trade fairs, making Grand Stand 4 an indispensable source of information as well as inspiration.