Sandstrom Partners recently completed a brand design for Bluff Works, a New York-based manufacturer of versatile pants for men, according to Sandstrom president Jack Peterson.
Developed and launched through an extremely successful Kickstarter campaign, Bluff Works pants were created by a young man who wanted pants that could be used for travel, outdoor activities, work and parenting-sometimes all in the same day-and could be worn multiple times without washing or ironing. Bluffs are manufactured in New York City and available in four colors. The pants are made from breathable, ultra-sturdy technical polyester-the same kind of fabric used in sports apparel.
"Bluff Works were created by a guy who loves to travel, ride his bike to work, and play with his young kid," Peterson said. "What he doesn't like to do is laundry. We created a brand design that imparts his lifestyle to like-minded men."
Sandstrom designed a complete brand identity for Bluff Works that included a logotype, typography, color palette, labeling, button design and a guide printed on the back side of each front pocket (inside the pants) instructing the wearer on care for both work and play. Sandstrom also designed a website for Bluff Works with an e-commerce component; the entire site reflects the Bluff Works story.