Framestore, the creative solutions partner of McLaren, has created a second series for Tooned to celebrated the F1 brand's 50th anniversary.
Tooned 50 recreates the history of McLaren's cars and the champions such as Alain Prost, Ayrton Senna and Mika Hakkinen. The series also introduces a new character - a mysterious old mechanic, and features guest appearances from F1 legends such as Murray Walker, alongside Tooned's original cast of Jensen Button, Sergio Perez and Professor M.
"Using a high-end CG route means we can tap into McLaren's impressive heritage whilst recreating its legends in a contemporary way that engages youth audiences. This quality approach also means that the content feels more like watching a credible TV comedy series, so the marketing messages get baked-in in an engaging but unobtrusive way," commented Simon Whalley, Framestore's executive producer.
"Much of Tooned's success lies in the nature of our 50/50 partnership with McLaren, which gives us an intrinsic understanding of the brand and means we're able to proactively identify content-led marketing opportunities, rather than waiting for briefs. This is how Tooned 50 came into being and we're confident it will be even more successful than the original series."