Parker Williams has designed the packaging for premium whisky brand Ballantine's Finest, which creates an illusion of the movement of light across the bottle by using electroluminescent technology. Electroluminescent technology allows thin materials to emit light as an electric current passes through them and can be customised to create an animated sequence.
The consultancy was appointed by Ballantine's Finest brand owner Chivas Brothers, which needed an innovative way to capture the brand proposition 'Leave an Impression.' The bottle needed strong visibility behind bars where light is poor in the on-trade environment of bars and clubs.