Slice has recently re-designed the Activia Pouring Yoghurt to highlighting both the versatility, and new, thicker texture of the product.
The main aim was to show consumers that 'Pouring Yoghurt' can be used for more than just drinking or pouring on cereal, and encourage use during a variety of different eating occasions.
"In the UK, pouring yoghurt is a relatively new concept but has huge potential as it opens up a number of different uses for yoghurt," commented Alan Gilbody, Creative Director, Slice Design. "Danone asked us to highlight the versatility of this amazing product and showcase some of its many uses on pack so as to encourage consumers to experiment a little more."