The Museum of Modern Art has launched Audio+, delivering a new level of interpretive content for Museum visitors. The MoMA Audio+ mobile guide, delivered on an iPod Touch, provides visitors with the ability to listen to audio commentaries for selected artworks, and to access, share, and save additional content.
An integrated camera allows visitors to take pictures, which are saved along with everything else viewed in the app during a visit, for access later through the Museum's website, MoMA.org. The My Path feature connects the in-museum experience with a post-visit experience on MoMA.org, encouraging further exploration and discovery.
MoMA Audio+ replaced the handheld audio wands being distributed in the museum starting in early July 2013, following a year of research and development by a cross-museum team of educators, researchers, programmers and designers. Since then, more than 160,000 visitors have taken advantage of its numerous features, taking and sharing more than 700,000 photos and accessing and sharing their saved personal paths. Antenna International provides the mobile guide operation, including staffing, device distribution, and audio production.
"The traditional audio guide has now evolved into a more fluid and personal resource that we are thrilled to make available to millions of our visitors," said MoMA Director Glenn D. Lowry. "With relevance to our mission to help the widest possible public understand and enjoy modern and contemporary art, the Audio+ program is adaptive to visitors' needs and is coupled with an ever growing understanding of the digital environment and human behavior."
Photos: Martin Seck