Logic Design has created the identity of Gym Generation, a sports hall where children can learn how to train and eat well.
The identity aims to embody the power and reliability of the proposed program, while adopting funny and accessible world that would also reassure the parents. The agency drafted a logo inspired by the modules from a gym for kids.
Composed of imbricated geometrical forms, it evokes both the idea of the collectivity and order. The choice of primary colors reflects lively and energetic world of children. Finally, the use of a handwritten typography illustrates human concepts and learning.