To mark the 15th anniversary of Macmillian Children's Books beloved children's classic The Gruffalo, Aardman Animations collaborated with digital agency Distinction to design a new interactive online experience of The Gruffalo's world.
The Gruffalo, by Julia Donaldson and illustrated by Axel Scheffler is a modern classic, loved by an international audience and recognized with numerous awards and literary prizes. Since it was first published in 1999, the award-winning story of the little brown mouse's encounter with the Gruffalo in the deep dark wood has continued to delight children and adults the world over. Julia Donaldson and Axel Scheffler, are the most successful author/illustrator partnership in picture book publishing, and The Gruffalo is regularly chosen as the nation's favorite story.
Aardman have produced a premier destination for interacting with The Gruffalo and finding out more about the brand, whilst seamlessly encouraging users to learn more about Julia Donaldson, her books, and associated illustrators, especially Axel Scheffler. To compliment this, the team developed the Deep Dark Wood, an interactive experience targeted at the younger audience which adds a fun and engaging activity element to the site. Once entered, the Deep Dark Wood experience fills the screen, emulating a native app and contains entertaining and age appropriate activities such as Make a Monster, Plant a Nut Grow a Tree, Gruffiti, Footprint Match and Gruffalo Jigsaw.