H&M has unveiled its new Sport collection, offering greater choice and new designs for more sporting activities. The new collection has been designed with input from world class professional athletes from the Swedish Olympic team, placing the emphasis on performance, with a natural instinct for fashion.
"The new H&M Sport is so exciting, especially with the expert input from athletes from the Swedish Olympic team," stated Ann-Sofie Johansson, Creative Head of Design at H&M. "Sport and fitness is becoming an increasingly important part of all of our lifestyles, and the new H&M Sport is there to help you look and feel great."
For women H&M Sport offers pieces for multiple disciplines. That means running pieces for whatever the weather, with a windproof and water repellent running jacket along with all other running needs; athletic quick-dry pieces for workout; loose and comfortable garments for body and mind activities such as yoga, and protective fleece jackets and water-repellent bottoms for those who love the outdoors. Functionality and comfort are key to the design, such as the different support offered by three types of sports bra, while colours run from black, white and greys to hot pink.
For men at H&M Sport, key running garments include running jackets, in either block colour or print, and printed running T-shirts; there's athletic kit such as work-out T-shirts, warm-up tops and trousers, and sleeveless hoodies. For outdoors there's insulating jackets and base layers, as well as the key fully waterproof shell jacket, and for tennis there's the essential polo T's and tennis shorts.