CuldeSac created a new brand image for Lola Cruz that reflects the true personality of the company.
"Ever since I began to design women's footwear, I have felt the need to project my creations by thinking about a female persona," recounted María Jesús Muñoz Gozalvo, the founder of the firm.
"The women who form part of my life, my sisters, my friends, other women who I admire, all came together into one woman, creating in my imagination a magical muse, who in turn represented each and every one of them. We say that Lola Cruz is a unique, very feminine woman, inspired by each of the women who I admire."
