Duffy & Partners has created the new brand identity for Sub-Zero Wolf Inc. The new identity reflects the product innovations, growth and advancements of the company.
The new brand identity visually connects Wolf and Sub-Zero to enhance the position of beautifully designed products for the kitchen with superior quality. A Sub-Zero snow flake represents cold, while a Wolf flame symbolizes heat. Additionally, Duffy created the Sub-Zero Group identity as means to brand the organization.
Infusing the intrinsic values of product design into brand design, the new identities reflect a fresh, modern approach to innovation and quality.