Sehsucht has created a one of a kind WebGL experience for Nike, featuring the limited edition "Genealogy of Nike Free" pack.
As a tribute to the Nike Free collection, the Genealogy of Nike Free zoetrope rotates seven shoes in interactive loops, creating a cutting-edge 3D online experience. The Nike Free zoetrope also transforms to a sequencer and lets the user create new beats.
The Nike Free zoetrope animations are viewable via mobile and are also presented embedded in POS installations in selected Nike stores, as well as on social media such as Instagram.
For the less well-equipped user a non-WebGL version is available with cutting-edge parallax design and prerendered product content.