Pininfarina designed lobbies and landscape of Proximo, an A Class office complex, for the international real estate firm Hines.
Pininfarina designed two iconic lobbies and the internal courtyard, identifying a distinctive design language tailor made on Proximo identity and on prospect tenants' needs in order to convey to the whole structure both a unique character and an extremely refined experience.
The entrance lobby is characterized by sinuous and elegant lines and by the combination of modern material reminding the car world with classical ones, creating an appealing contrast. The second lobby has been integrated in the stairs combining aesthetics with functionality. A strong family feeling between the two lobbies is generated by smooth surfaces and the use of the same materials. Pininfarina will also design the internal courtyard of the building.
The construction started at the end of June 2014 and will be completed in May 2016. Proximo will be certified with a BREEAM 'Very Good' rating.