Reverse Innovation Refreshes Klassiker Ice Cream Range

Reverse Innovation Refreshes Klassiker Ice Cream Range

Reverse Innovation refreshed the look of Unilever's Klassiker range for summer. The extensive restyling project involved both the out-of-home and in-home mass market segments.

The new design reinforces the timeless nature of the products while also living the line a contemporary feel thanks to the new graphics system. The clear visual architecture unifys and harmonises the various elements of the range.

Reverse Innovation