Last summer, Finland's Sinebrychoff Brewery approached Taxi Studio to reboot Kurko, a range of flavoured alcoholic long drinks.
Taxi Studio was called upon to provide a revolutionary redesign to make the brand appear more modern, witty and relevant to both male & female drinkers.
"This was great fun project from start to Finnish. The team at Sinebrychoff are a delight to work with and were really brave collaborators during our initially design explorations," Creative Director Ryan Wills said.
"We essentially bolstered Kurko's brand equities and created a conversation on can that evokes Kurko's witty proposition. The revised design aesthetic really hit the mark with consumers... together we've created a revolutionary design that reinstates Kurko as King of Finland's Long Drink category, long may it reign!"