Unilever has united the forces of two of its biggest brands to offer a fresh new treat for ice tea lovers. Bluemarlin was tasked with creating a design solution for the Lipton Crush packaging that integrated the Wall's and Lipton brands whilst delivering the single-minded message of 'natural and refreshingly good.' To accomplish this, the brand needed to embrace a strong, vivacious personality and appear more indulgent than its competition.
Bluemarlin's vibrant and fresh pack design features the bright colours of juicy fruits and fresh tealeaves alongside the two recognisable masterbrand logos. The energetic packaging brings Wall's and Lipton's brands into equilibrium and provides appetite appeal for this refreshing new product.
"It's fantastic to continue our global partnership with Unilever on a regional basis," commented Tim Arrowsmith, Director of bluemarlin Singapore. "To collaborate with two super brands like Walls and Lipton on a summer innovation like Wall's Lipton Crush is just the beginning of more interesting and diverse brand collaborations we'll sure to be seeing in the future."