Marimekko unveiled the Spring/Summer 2015 fashion collection at Oil Silo 468, Helsinki. The collection, inspired by the invigorating feeling of freedom one can experience when faced with the force of nature, offers an escape from the busy everyday life by bringing natural elements into the urban environment.
Set in an old oil silo that has been turned into a light installation, the show introduced Marimekko novelties drawing from surfs and turfs of the ocean, floral oases and tropical jungles. The prints of the collection glowed in the shades of the blue sky, cool sand and warm sun.
