The Form of Design - Deciphering the Visual Language of Mass Produced Objects

The Form of Design: Deciphering the Visual Language of Mass Produced Objects

Bispublishers has released The Form of Design, an all-encompassing book about the visual language of man-made products.

Because why, in spite of designers' widespread obsession with amazing bicycle concepts, do bicycles still essentially adhere to their traditional classic form? And why, in spite of countless car makes and models, has the underlying basic form of a car essentially remained the same? This book answers these questions and explains how mass-produced objects evolve over time and what made them change.

The evolution of forms behaves in a similar way to the evolution of language and, to some extent, even to natural evolution. In The Form of Design, Josiah Kahane materializes the governing rules of form evolution by means of 14 case studies. These case studies encompass a range of product families, such as smart phones, bicycles, coffee machines, chairs, TV screens and cooling fans, accompanied by numerous illustrations and clear infographics that illuminate and elucidate the evolutionary processes involved.

The Form of Design is not a historical review of thousands of years of evolution of man-made tools, artefacts and objects; it specifically focuses on recent, current and future trends.

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