PSONA 12 has developed a multichannel campaign to create impactful limited edition designed tins for Nescafé Azera by working with emerging design talent. The agency came up with the concept to harness the sense of craftsmanship and creativity inherent in the super premium instant Nescafé Azera brand.
Second year BA (Hons) Graphic Design students at the University for the Creative Arts were briefed to create six limited edition collectable coffee tins that demonstrate Nescafé Azera's passion for coffee. The six winning designs were chosen by representatives from Nescafé, PSONA 12, UCA and Tesco, and are available exclusively in Tesco stores now.
The designs feature across all elements of the campaign demonstrating how Nescafé Azera affects its surroundings, turning a blank kitchen into a colourful explosion. Winning UCA designers received a cash prize and two of the winners undertook a work placement at PSONA 12.
