leftchannel recently created a brand-new promo for Fashion Week for E! The new promo promises viewers an exciting, insider's view to all of the happenings at Bryant Park and beyond this fall.
Touting the tag line "One moment changes everything," viewers are promised on-location, online, and on-air coverage of Fashion Week on E!
According to leftchannel Creative Director Alberto Scirocco, the clients at E! brought this promo project to leftchannel specifically because of the studio's unique aesthetic. "That was a great complement to our work," he noted. "We created a series of mood boards for them to review, because they wanted something that was a combination of high-fashion and artistic imagery. We created 4-5 different concepts for them and presented them all. Then we built a narrative from there."
Leftchannel completed all of the casting, live-action production, motion graphics, CG, compositing and finishing for the promo piece. They also created a very large tool kit for the in-house designers at E! to work with for their promotion of the Fashion Week television coverage.