In an effort to whet the audience's appetite for the 2015 Kickstarter Film Festival, award-winning Design Director Leo Nguyen of Carbon VFX has crafted a pre-roll video that not only teases the films being shown during the one-day event, but one that intrigues viewers in the process.
According to Nguyen, who joined Carbon VFX this past summer, the Kickstarter Film Festival producers provided him with plenty of open space to work with. "The initial brief was quite loose in that we were asked to create a video that would pre-roll before the festival showcases, with a trailer as our only point of reference," Nguyen stated. "I saw this as an opportunity to present something fresh and exciting to the client - to experiment and push the already-realized identity of the festival."
Inspired, appropriately enough, by typographic projection, Nguyen was able to splice Kickstarter Film Festival assets and manipulate simple elements to create a more complex look and feel. "What was particularly appealing to me is the way simple typography can obtain a different characteristic as it bends and distorts on different three-dimensional surfaces," he explained. "The slightest reposition can repurpose the characteristics of a type and how we interpret its meaning. This little bit of intrigue can project a certain mood and paint a context without much need for its supplementary visuals. This core sensibility became the main motivator for the project, and the perfect extension of the festival's identity."