Truth Initiative is the public health organization behind the truth campaign and other initiatives geared towards ending tobacco use in young people. The organization recently moved into their new headquarters in Washington, D.C. and selected GHD to design the environmental graphics in the space based on the organization's core values of courage, curiosity, collaboration, and commitment.
Through the large-scale graphics, GHD integrated the Truth Initiative brand into the workplace environment in an engaging way that emphasizes the activism of their brand.