Designed by 5 Star Plus, Tafelspitz is the first authentic Austrian restaurant in Beijing offering fine dining cuisine and wine culture at the highest level of hospitality. Located in Nali Patio, the heart of Beijing's international restaurant area, Tafelspitz had to stand out from its surroundings while still effectively reflecting its Austrian lifestyle and high-end positioning. The brief required an elegant combination of traditional and modern elements to be expressed in the restaurant design.
A color combination of black, cream and grey on the walls, with warm lighting to help create depth in the space, introduced Austrian hospitality to consumers. High quality light grey chairs were used to tie elements of the design together, making the space elegantly harmonious and cohesive.
Centered on the wine culture and its country of origin, light and dark oaks have been applied to the flooring. This reflected the traditional building techniques commonly used in Austria, which are still today very stylish in restaurant designs. A modern blend of gold painted deer antlers, and hung paintings recreated from famous Austrian painters grace the walls of the restaurant. Maps of the different Austrian regions were positioned on the dining area ceiling. Vast black and white landscape pictures were merged onto the blinds. This was combined with a collection of enlarged abstract black and white images of the Austrian white forest and Tafelspitz dishes covering glass walls. It was important for our design team to infuse traditional elements with a modern twist into the space.
As you walk in the restaurant entrance, the consumer's attention is immediately drawn to the Tafelspitz logo on the left, that features a continuous double line red color; a subtle reminder of Austria. This feature is continued throughout the restaurant design, enticing the customer from afar, drawing them further into the restaurant dining area. From the walls of the entrance hall leading into the gold copper bar area, the lines are placed such as to guide consumers to the back of the restaurant.
Overall, the design team at 5 Star Plus Retail Design has managed to create a dining area that is classic, chic and flexible enough to accommodate any event while suiting both formal business dinners and more casual family meals in order to cater to consumer tastes of people from China and Western countries.