DMC16 will bring together leaders to share stories of internal structures that create external success; and external influences that impact internal activities.
In 2016, Western, Industrialized, Educated, Rich and Democratic (WIERD) consumers will encounter a projected 1,400 interactions with brands in a day. In this environment of bombardment, the ability to create experiences that delight, drive revenue, and communicate brand values is critical.
The practice of Design Management and its dedication to thinking holistically about how both design fits within the organization, and also how customers experience its manifestation has never been more important.
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