Hyundai has opened its largest shopping centre in Korea, conceived and designed entirely by JHP. The brief was all encompassing including commercial strategy, retail master-planning, architecture and design of the total customer experience.
The mall is in Pangyo, a wealthy suburb of Seoul and is anchored by an enormous eponymous department store, the largest in the greater metropolitan area. With seven basement levels and 13 floors above ground it's statistics ensure it ranks with the leading City malls of the world.
The Hyundai features 19,850 foreign brands from 82 nations, a staggering 900 stores, including 48 restaurants and the largest food court in Korea at 13,860 square meters. It has everything from the first 'Eataly' in Asia, the first 'Joe & the Juice' in Asia, U.S. coffee brand 'Intelligentsia' and France's 'Palais de Thes.'
The shopping experience has been carefully crafted to drift from everyday commodity to layers of luxury including brands such as Louis Vuitton, Yves Saint Laurent, Omega, Gucci, Prada and Dior. The centre features a children's museum and library and the complete Korean 'Culture Centre' with cooking, Ballet and calligraphy classes all available alongside the theatre and concert venue.