Nike just entered a new partnership with the City of Portland as the sole sponsor of the City of Portland Bike Share Program called BIKETOWN. The partnership will increase the number of bikes in the Portland Bike Share Program from the 600 that were initially planned to 1,000. Additionally, Nike is contributing designs for BIKETOWN's stations, the visual bike identity and digital branding.
The BIKETOWN bikes will be Nike Orange, a color that has been synonymous with Nike since 1971, when founder Phil Knight and his first employee Jeff Johnson introduced the hue on the shoebox of the first shoe to bear the brand's trademark Swoosh.
The bright wraps also serve a safety purpose and include strategically placed, complementary reflective gray tape and logos. Additional, limited-edition bike wrap designs unique to Nike will be released periodically, celebrating Nike and Portland's shared spirit of invention.
The City of Portland's Bike Share program is scheduled to launch in July 2016.