Appartement 103 worked with Peter Saville to bring Hennessy's latest V.S.O.P Privilege Collection Series to life.
"Our challenge for this task had two pillars. On one side, we had to perfectly respect Peter Saville's signature graphic style while ensuring that Hennessy's core brand identity remained intact and well expressed on the pack. It's a delicate balance that we successfully reached, supported by our strong and global understanding of the brand," said Julien Zylbermann, Appartement 103's Creative director and Co-founder.
The result of this collaboration is a stunning eye-catching presentation, which elevates the brand through a contemporary and elegant offer. Boasting vibrant metallic colors, subtle embossing and contrasted play of matt and varnish finishing, the final design is an abstract meeting point between art and science that connects consumers with Hennessy's deepest roots.