Pantone announced the latest addition of 112 new colors to the Pantone Graphics line. The new palette, which includes trend-spotting research by the Pantone Color Institute coupled with research from a survey of 200 designers across graphics, packaging, print and web design aims to inspire exploration and creativity in response to new design and societal shifts in the age of digital expression.
"Color is a visual cue that draws us to establish a connection with our environment and the things we love," said, Kathryn Shah, VP of Marketing Pantone. "Digital tools have become a prominent part of everyday life, causing a societal shift in the way we communicate. Color breaks through the noise, commanding our attention, conveying a mood or style, and enabling expression of unique identities for individuals and brands alike. That's what this palette and our new campaign are about - exploring creative expression through endless color."
Leveraging international trend-spotting intelligence from Pantone Color Institute, the new palette incorporates key design trends across industries, but also serves as an important signifier of new cultural and social influences on the overall movement of color. During product development, Pantone surveyed hundreds of designers across graphics, packaging, print and web design. The findings indicated a desire for more Blushes, Blues and Neutrals.
The use of Neutrals, Blushes and nuanced Blues in branding and packaging design are representative of the simplified design aesthetic that has been building since White became an iconic symbol of functionality and clean design. In addition, the deepening of Red, Orange and Brown shades reflect a shift toward earth-driven and organic lifestyles, while also conveying the new luxury of living well. As individuals feel less inhibited by their color choices, bright and bold shades encourage designers to explore, imagine and be playful. The result is a comprehensive and powerful color palette that will look and feel familiar, but also fresh, engaging and exciting.
