TRIAD China has created the visual identity and brand communication strategy for the second Shanghai store of Hunter Gatherer. Committed to revolutionise the Chinese food culture, Hunter Gatherer offers "Real Food," harvested from their own, strictly controlled farms, free of chemical additives.
To create an original atmosphere that represents the brand's "Real Food" concept, TRIAD developed an intuitive, yet stylish approach for customer experience, brand communication and identity. Natural materials, colors and shapes strengthen these characteristics by implementing the original logo and design features.
Photography: Tim Franco