Pure + Freeform designed and manufactured interior and exterior metal wall panels for the new NBA flagship store in midtown Manhattan. The company developed the panels for the 25,000 square-foot store to create a contextual experience for visitors that communicates the unique story of the NBA and WNBA.
With an entrance featuring a 32-foot LED structure resembling a basketball net, which can be seen from 6th Avenue, the new NBA store is hard to miss. Pure+Freeform's work included custom metal paneling matched to resemble a NBA hardwood court. The paneling was incorporated throughout the interior and exterior of the store.
Photography: Joe Brennan