With vacant land in Brisbane's CBD somewhat of a rarity, an available block of land offered the team behind the Mary Lane project a unique opportunity to create a display suite depicting the lifestyle of a Mary Lane resident.
The elevated area where the display suite is situated is surrounded by grass parks and a heritage building backdrop. Within days of opening, the display suite recorded over $60 million in sales.
The $325 million mixed-use Mary-Lane development is a fusion of 184-one, two and three luxury residences and penthouses; a 286 room, five-star hotel, The Westin Brisbane; and a high-end dining laneway. The development is expected to significantly improve Brisbane's public realm by providing an engaging lifestyle precinct within the heart of the city.
As Woods Bagot's Senior Associate Bronwyn McColl explains, the front façade played a pivotal role in the whole experience. "The intent was for the front to be a window into the world of Mary Lane; a beautiful showroom alluding to the interiors and sophistication of the overall development. Full height glazing is framed by soft white drapes and representative of the light colour scheme, which is overlaid with subtle references to The Westin and public spaces."
The interiors take inspiration from the Queensland and Brisbane lifestyle. Supporting local suppliers was also particularly important for the project management team with furniture sourced locally from Jardan Furniture in Melbourne, the rugs custom made by Sydney-based Passo Flooring and prints sourced from a local textile artist, Shilo Engelbrecht.
"The display suite captures the essence of Mary Lane through styling that reflects the laid back lifestyle of Brisbane with a stylish world-class edge. Further enhancing the design language of Queensland residential architecture, the building form is contemporary, sleek and minimal and gives reference to the angles of the façade of Mary Lane," McColl said.