Sonic Union mixer Brian Goodheart teamed up with director Robert Broadhurst to bring the edgy aesthetic of the Autumn/Winter 2016 collection for Adidas Y-3 to visceral life in an intense new campaign video from the Blackrose.
The short film features models sporting Y-3 gear against an abandoned industrial backdrop, racing against the intrusive gaze of an omnipresent surveillance system. The wardrobe of oversize black hoods, chunky boots, skintight leggings and activewear, paired with a pulse-pounding soundtrack, brings to life the intersection of rave culture and the minimalism of modern urban youth style.
"The goal was to make it feel more story-driven than the average fashion film and to at least abstractly present what might lie beyond this whole catastrophe of unchecked surveillance," stated director Broadhurst. "Yohji's famous quote about 'clothing as armor' really stuck with me because at this point total exposure feels inescapable. It's a real siege we're under and that's what the alarms and the cameras and the big brother helicopter are all about. Plus those elements helped motivate all the pretty close-ups of the clothes and the models running around. I liked thinking about the idea that, at least until it inevitably jumps on the data collection bandwagon, clothing may be one of the last places a person can actually find privacy. It's weirdly obvious but there it is. And thankfully this stunning Y-3 collection is one of the options."
