Brandlife is a new series from Victionary, examining immersive brand experience across a variety of consumer or service related businesses in the fields of hospitality, retail and dining.
The first book in the series, Cafés & Coffeehouses, profiles distinct brands from the refined to the playful which integrate all aspects of design, from interiors and furniture design, to signage and packaging.
This book attests the power of branding through 57 tasteful graphic identity and interior design projects from around the world. Through interviews with design whiz and head of top coffee roasters, it offers an insider's view on the making of coffee institutions that play up today's experience-driven coffee culture.
